Behind the small pocket of your jeans lies an amazing story, inherited from another era. A discreet yet iconic detail that might change the way you see your denim.
What if that small detail on your jeans, that you notice every day without thinking too much, actually contained a surprising story from another era? Behind that small pocket lies an unexpected legacy, originally designed for a very specific purpose, now almost forgotten. And yet, it is still there, discreet yet faithful. What you are about to discover might change the way you see your favorite denim.
The origin of a detail born in the Wild West
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